The flambient method is a technique in real estate photography that blends ambient light and off-camera flash to capture well-exposed and visually appealing interior shots. It is especially useful in challenging lighting conditions with high contrast. Unlike HDR photography, flambient creates a more balanced and natural look. Compared to regular flash photography, flambient offers more control and subtlety. The technique requires additional effort and expertise, resulting in superior visuals that help real estate agents attract potential buyers.